WHY B2B TELEMARKETING LEADS
Although we steer clear of promising a number of leads or appointments, we provide a weekly report and weekly meeting to consistently review our work for the week, and what we lacked and what we should be improving on. This method also builds our customer experience and relationship.
I think it’s very important to have a feedback loop when you’re constantly thinking about what you’ve done and how you could do better.
Elon Musk
CEO Tesla, Inc.
DIFFERENT TYPE OF LEAD
HOT LEAD
Meets all the required criteria of Budget, Authority, Need, and Time-frame (BANT).
WARM LEAD
This qualified lead misses 1 or 2 criteria. However, these leads can still have potential and be nurtured.
COLD LEAD
This lead would generally just consist of the prospect’s curiosity to take a look or compare setups between their current system and yours. This is the kind of leader most of the time requires further nurturing.
And then… there’s also:
IQL
Information Qualified Lead
IQL can be considered a lower priority for sales follow-up.
The buyer is usually just beginning to research the solution to a problem. They usually don’t know your company and how you can help.
Many IQLs will take the initial information they need but not move on to the next stage. Based on their actions alone, the IQL can be considered a lower priority for sales follow-up
MQL
Marketing Qualified Lead
These are promising leads who are curious and considering you.
These leads have shown interest in buying. They’re open to the idea of a sale and have taken an initial step to engage with your business.
These are promising leads who are curious and considering you, but they haven’t quite made the step into a sales conversation yet.
SQL
Sales Qualified Lead
The conversation was deep enough to have identified that this is an actual opportunity.
If a lead is sales qualified, a salesperson has had an initial conversation with this person. The conversation was deep enough to have identified that this is an actual opportunity.
These leads might not have an immediate opportunity but there is potential. This potential would consider them qualified.
ONLINE LEADS COMPARED TO B2B TELEMARKETING LEADS
DAEL
DAEL provides qualified B2B telemarketing leads.
Warm or Hot Lead (MQL/SQL)
The cost per lead ranges from $5 to $139, the average cost per lead is around $23.
Cold Lead (IQL)
The average cost per lead for Facebook Lead Form ads is $21.05.
Cold Lead (IQL)
LinkedIn requires companies to bid a minimum of $2 for cost-per-click and cost-per-impression campaigns.
Cold Lead (IQL)
As seen above, Google, Facebook, and LinkedIn leads, even though they are cheaper compared to B2B telemarketing leads, are only Cold or Information Qualified Leads where it’s merely contact information or just an online profile. These online leads:
Have no guarantee of the conversions or quality
Not too effective for B2B penetration
A waiting game – you can only wait until someone is interested enough to click on your ad
It’s still your job to turn these leads into qualified prospects
Companies usually wait for the customers to come to them first, rather than maximizing their resources for maximum outreach.
On the other hand, B2B telemarketing leads:
Targeted
Has a personalized content
Creates local presence
Qualified
And adds the most important aspect, a human touch.
Lead generation can be an exceptional way to assist in uncovering all areas of the market, find new businesses, gain profit, and expand.
WHY DAEL LEADS?
We are guided by two principles
Customer obsession rather than competitor focus.
Commitment to operational excellence.
We pride on being customer-focused, and providing an experience that may not be perfect but we strive for continuous improvements, as a company and serving customers needs.